About Sheryl Checkman

Sheryl Checkman is an award-winning designer with more than 25 years' experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Before opening Checkman Design, Sheryl was Vice President & Manager, Design Services, for the public relations agency Burson-Marsteller from 1981-1992. Prior to that she was an Art Director at the The Barton Gillet Company, a marketing communications firm. Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City. Sheryl is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her creative signature to her photographs by creating Digital Fine Art which she currently exhibits in her online gallery. She recently launched a line of inspirational sports-themed T-shirts under the name Life is Balance®. In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.

How to balance work and life…a Valentine’s Day Example

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Father and daughter Valentine

David and daughter Jolie who is wearing her favorite new Life is Balance® tee.

How do working parents balance their day to day life? Not being married, or having children myself, I have enough trouble balancing my own work and personal life. (Note: I am wring this on Sunday night at 10:30pm while listening to the Grammy Awards!) So I can only imagine how hard it must be for working parents to find time to spend quality time with their kids.

I was talking to my cousin Beth this weekend and she told me what her husband David did to spend time with his 5-year old daughter, Jolie. After a 3 day business trip to Miami, David rushed home last Friday night to take Jolie to a father-daughter Valentine’s Day dance. He brought his date a pretty pink rose and treated her to a dinner out before the dance. Now that’s what I call balance!

Single on Valentine’s Day

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There’s a lot of hype over Valentine’s Day. My inbox has been flooded with ads for all the things I can buy for my Valentine or he can buy for me. From dozens of roses to boxes of chocolate, diamonds and heart pendants galore! Then there are all the online dating sites trying to capitalize on all the single people out there still looking for love – a free weekend of online dating, and then just $35 a month to make sure that next Valentine’s Day you are not alone. And let’s not forget the singles parties…

It’s Saturday night and I am going to an anti-Valentine Day party. What exactly is an anti-Valentine’s Day party? Well, I’ll let you know at the end of this post when I return to finish it. What I think it will be is a way for single people to possibly connect, have a drink or two and still go home single, but maybe with a business card or two.

Ocean Valentine Bouquet

Feather duster worms make a beautiful underwater Valentine's Day bouquet

I’m about to save this draft and head off for the party but hold on – I just got another Valentine’s Day email. However this one is different from the rest. It is a Valentine’s Day request for me to show my love for the ocean by donating money to the Project AWARE Foundation, a nonprofit organization dedicated to conserving underwater environments through education, advocacy and action. I like this idea. It’s a way for me to give a Valentine to something that I love, the ocean. The ocean gives me gifts every time I visit it, whether scuba diving beneath its’ surface or looking out over its’ waves. It is one of the many things that makes me smile and adds balance to my life. Some of you might know that I recently launched a new line of inspirational sport and hobby-themed T-shirts, called Life is Balance®. Lately I have been thinking about donating some percentage of sales from my shop to an ocean conservation organization (when I start actually making money, that is). I haven’t decided which one yet – Sea Shepherd is another worthy possibility under consideration.

What a nice change it would be if instead of only thinking of Valentine’s Day as an over commercialized day for couples, it became a day to show your love for anything that you are passionate about, whether it be the sea or some other worthy cause. It doesn’t have to be a monetary donation. The gift of your time is ever so valuable as well. Well, enough procrastination, it’s time to go and search for my anti-Valentine…

…12:30am
I just got home from the party, remember that? I promised you an update. I did something that I don’t usually do. I went to this party by myself where I didn’t know anyone. Out of my comfort zone to say the least. It didn’t start out all that promising when waiting on line to get in the bouncer asked both the girls in front of and behind me for proof but didn’t ask me. Should I be insulted? Inside, the line to check coats was another 15 minute wait. This was not looking promising. However, in the end I met three nice guys who each asked for my card. I still came home single but hey, you never know…

Monday is Valentine’s Day and I’m not going to sit around wondering whether either of the three guys will call. I’m going to see Placido Domingo with one of my best friends and I’m going to think about how I can help save the oceans. Not a bad day to look forward to. Nothing anti about this Valentine’s Day.

We all win if we pay it forward. My day at the NYIGF…

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NYIGF at Javitz center

It’s a good thing that I decided to go to the NYIGF (that’s the New York International Gift Fair) on Monday rather than yesterday or today. If I hadn’t, I might be writing this as a popsicle right now. Looking outside of my window, all I see is snow covered with ice, tree branches covered with ice and my poor rhododendron, covered in ice! Today is a good day to stay inside and write a blog post.

I went to the fair at the Javitz center on Monday in search of a sales rep for me  Life is Balance® line of t-shirts and to gain some inspiration. Walking through the miles (and I mean miles) of exhibit booths I was inspired by all the small businesses out there moving forward with their dreams. I want to be one of them. Soon. There was so much to look at that I needed to focus on what I came there for or I’d never make it out alive. I was specifically looking at booths that sold t-shirts. I met a few independent designers who, after I told them that I was looking to break into the business, readily offered advice. I assured them that I was not out to steal their designs. A designer myself, I would never stoop to knowingly knocking off someone else’s work. That is just low. One can get inspiration from other artists work (it’s been done for centuries) but what makes art unique is the way an individual designer expresses his or her vision. One designer, part of a mother-daughter team selling beautiful tees at  Star Luna, pulled her business card away from me when I told her I was a fellow designer. She assumed that I was looking for designs to knock-off. It was only after I showed her a sample of my trademarked line (nothing like what she does) and assured her that copying another designers’ work was equally offensive to me, did she give me back her card. I am after all, a t-shirt junkie and I might want to buy one of her shirts! It is sad that there are people out there who would steal another designer’s concept rather than come up with something original on their own.

Anyway, my point here is that rather than refusing to talk to me, I found some very candid, helpful, and yes talented t-shirt designers willing to help me out with information and advice. One of them was Suzanne from Peace Love Mom. Her t-shirts represent a celebration of motherhood. The designs are sophisticated and the shirts are beautiful! Another designer who I spoke to was Supermaggie. Maggie and her husband design and print their shirts at their home in Austin, Texas. I’m going back to her booth on Thursday morning and buying one of her shirt designs!
Another t-shirt designer, Andreea Ayers (Tees For Change) has been very helpful to me as well. She was not at the Gift Fair but, I contacted her online after finding her ebook on starting a t-shirt business. Very willing to answer questions and share resources with me, she told me that is happy to help others achieve the success that she has found because she believes in paying it forward. Pay it Forward

I left the Javitz Center exhausted but energized at the same time. I want to thank everyone who has been paying it forward by speaking to me. I intend to pay it forward as well. Go visit their shops and buy a shirt. While you’re at it, buy one of mine too. It’s just good karma. And that’s what balance is all about! Who knows maybe my rhododendron will survive the ice storm.