About Sheryl Checkman

Sheryl Checkman is an award-winning designer with more than 25 years' experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Before opening Checkman Design, Sheryl was Vice President & Manager, Design Services, for the public relations agency Burson-Marsteller from 1981-1992. Prior to that she was an Art Director at the The Barton Gillet Company, a marketing communications firm. Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City. Sheryl is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her creative signature to her photographs by creating Digital Fine Art which she currently exhibits in her online gallery. She recently launched a line of inspirational sports-themed T-shirts under the name Life is Balance®. In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.

Goodbye Mom (January 9, 1918- January 18, 2015)

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mom & sheryl

I have been so blessed and grateful to have had my mom with me for as long as I did. Although her world got smaller over the last few years as she lost much of her cognitive abilities, our time spent together was still filled with love and light. When I came to see her she would always light up, smile and tell me that she loved me. And for that I will forever be thankful.

When you think about your parents, you don’t usually think about their lives before they became parents. I learned a lot about my beautiful mother, 7 years ago when I was compiling photos for a video montage that I created for her 90th birthday. In looking through all of the photos I discovered that as a girl, she had lots friends with whom she socialized, going away on weekend trips to the country or the beach. I realized that my mom was not very different from me – well maybe one thing was different – there are lots of photos of her posing with various sports equipment, although I can’t honestly say that I have ever actually seen her participate in any sport – except for swimming, which she loved – so we at least did have that in common.

She met my dad and they got married in 1944 when he returned from the war. They had my brother Neil, and 8 years later they had me. She swore that I was not an accident. My parents were married for 27 years when my dad passed away at the age of 59, just two months shy of my 16th birthday. My mom, put aside her grief to make sure that my Sweet Sixteen did not go un-noticed. She gathered my best girlfriends and we had my party at our apartment, complete with the sugar cube corsage that her mother had made for her.

As mothers and daughters often do, my mom and I have always shared a special bond.

We traveled together visiting all the places that she and dad had never gotten to, making our own memories. Later, her passion for travel grew to include many trips – with her mother, her friends and finally with Hy – her second chance at love. I am forever grateful for the years that mom and Hy were able to share, bringing joy and companionship to each others lives.

My mom was an artist. Her painting are hung throughout her apartment. She continued to paint well into her later years, and when that became too much she sketched with colored pencils well into her early 90’s. I think that I inherited her talent and love for art, and for this I thank you mom. She loved to visit museums when she was younger and even worked as a docent in an art museum for a while.

My mom was beautiful, both inside and out. She was a loving daughter, an extraordinary mother, a doting grandmother to Joseph and Alexandra, an amazing sister to Alan and sister-in-law to Roz, and a more amazing aunt to Michael and Beth. She and her cousin Irma were as close as sisters.

Mom was loved by one and all. She was kind to everyone and never had a bad word to say about anyone. Even when she could no longer remember names, she would always say hello  and smile at whoever passed her by. She was always concerned about us – if she was cold, she’d say “I’m cold, put on a sweater.”

Mom had many friends and she always tried to stay in touch with them, if not in person then by phone. From her close girlfriends that she had growing up to friends from 2840, our apartment building in the Bronx, summer friends from the bungalow colony, colleagues from the Bank of Commerce where she worked as a marketing manager and later on, friends from the neighborhood and pool in Riverdale where she lived.

Mom was blessed to have two wonderful aides, Faustina and Ruth, who cared for her for the past three years with kindness, compassion and love that went above and beyond. Thank you both for all you have done for her.

For years, my mother told my brother and I that her middle name was Dorothy. At her 90th birthday party, my uncle said that he always thought her middle name was “Darling.” We teased her about this. Although I never could find confirmation of this since her birth certificate has neither name on it, I think the name suits her. Ironically, her greeting to those closest to her was always “Hello Darling, so great to hear from you.” And so I say goodbye to my darling, wonderful mother, Berenice Darling may you forever rest in peace. I will love you always.

Summer Days – A Photo Journal, Part 2 – Summer Sunsets

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Sunset at Punta Mita, Mexico

Nothing says summer better than watching the sun go down over the water, whether it is on vacation in a tropical locale or in my own backyard in NYC. In part 2 of my Summer Days photo journal, here are some of the spectacular sunsets that I have been enjoying this summer! Look for Part 3 featuring food and drink…

Sunset in Punta Mita on Mexico's Riviera Nayarit taken at the Four Seasons Resort.

Sunset in Punta Mita on Mexico’s Riviera Nayarit taken at the Four Seasons Resort.

The sun going down at Grace Bay, Providenciales in the Turks & Caicos

The sun going down at Grace Bay, Providenciales in the Turks & Caicos

The sun about to disappear below the horizon

The sun about to disappear below the horizon in a tropical paradise.

Sunset and palm trees in the Turks & Caicos

Sunset and palm trees in the Turks & Caicos

The afterglow of the sunset as seen through a palm tree in the Turks& Caicos

The afterglow of the sunset as seen through a palm tree in the Turks& Caicos

The sun going down over New York Harbor next to the Statue of Liberty.

The sun going down over New York Harbor next to the Statue of Liberty.

Lady Liberty holds the sun atop her torch in New York Harbor.

Lady Liberty holds the sun atop her torch in New York Harbor as seen from a tall ship.

All photos ©2014 Sheryl Checkman 

Summer Days – A Photo Journal, Part 1: Beaches

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For me summer is that time of year that I love the most. Flip flops and sundresses, dining al fresco and basking in the sun by the shore. Lazy days, warm evenings and magical sunsets…bliss! For the next few posts, I am going to keep it simple and share with you some of my photos that reflect what summer means to me. First up: beaches! I was lucky enough to start my summer off with two trips to the tropics, first a business trip (yes I said business) to Punta Mita on Mexico’s Riviera Nayarit, and then a scuba trip to the Turks and Caicos! Follow that with New York’s beautiful Long Beach and I’ve been to some pretty special beaches so far this summer! Three very different beaches, each with their own personality!

Beach at the Four Seasons Resort, Punta Mita, Mexico

Beach at the Four Seasons Resort, Punta Mita, Mexico

Grace Bay, Providenciales, Turks & Caicos

Grace Bay, Providenciales, Turks & Caicos

Long Beach, New York

Long Beach, New York

Next up…Summer Sunsets!