About Sheryl Checkman

Sheryl Checkman is an award-winning designer with more than 25 years' experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Before opening Checkman Design, Sheryl was Vice President & Manager, Design Services, for the public relations agency Burson-Marsteller from 1981-1992. Prior to that she was an Art Director at the The Barton Gillet Company, a marketing communications firm. Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City. Sheryl is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her creative signature to her photographs by creating Digital Fine Art which she currently exhibits in her online gallery. She recently launched a line of inspirational sports-themed T-shirts under the name Life is Balance®. In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.

Reflecting on the Past Year, Looking Forward to a New One

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Jewish New Year AppleTonight at sundown Jews around the world (myself included) will observe Kol Nidre, the start of the holiest day of the year… Yom Kippur. During the following 24+ hours we ask for forgiveness and atone  for our sins and transgressions of the previous year. And in the new year, Yamim Nora’im, 5774 we once again can start fresh.

I like this concept of getting a new start, a do-over, so to speak. It is particularly meaningful for me this year. Tomorrow I will reflect on the past year, the things I did and the things I didn’t do, the people I may have inadvertently hurt and things that I am not proud of. I will ask forgiveness, I will atone, and then I will set an intention to do better this year. This New Year brings with it the hope for a fresh start, new beginnings and limitless possibilities. I am going to embrace this new year with hope – for myself, for my family, for my friends, and for the world. I am choosing to be optimistic that this New Year will be a sweet one! Shana Tova!

Moonstruck…by a Supermoon!

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Super Moon over the east River in NYC

Sunday evening I was lucky enough to go down to the East River promenade in Carl Shurz Park on the upper East Side of Manhattan to witness the rise of the supermoon! This past weekend’s full moon was the closest that the moon will get to the earth’s elliptical orbit for 2013. As I stood on the promenade waiting for the moon to show it’s face I was in the company of other photographers waiting for the same event. A few had fancy SLR cameras on tripods, some like me a point and shoot or an iPhone. I used a Canon G11 point with a tiny tripod so that I could use the night shot settings without getting a blurred picture. It worked out pretty well although I must say that I was a bit envious of the fancier cameras, with long lenses, which could really get a much better perspective. But all in all I don’t think it’s too bad for a point & shoot! Below are a few of my other shots – some with a little added creativity! Enjoy!

supermoon rising behind Roosevelt Island in NYC

My first shot as the moon was peeking out from behind Roosevelt Island.

supermoon rising NYC

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I experimented using a sunset mode and got this colorful photo!

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Dots of light… A minimalist view!

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Do we really need a garbage dump on the Upper East Side?

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Green space instead of a garbage dump at 91st street

Do we really need a garbage dump on the upper east side in a residential community? I live in the neighborhood that will be directly impacted by the construction of a garbage station: the East 91st Street Marine Transfer Station (MTS). According to Pledge2Protect, (a coalition of residents, businesses, organizations, educators and parents working to stop the construction of this MTS) “The East 91st St. MTS will directly affect the 22,056 residents who live within a quarter mile of the site, which is 25% more people – and over 30% more children – than all of the other six MTS combined. It is also the only MTS located near a major public housing complex.” In addition, the location for this MTS is in Flood Zone A, putting it in the highest category of risk for flooding which could result in the displacement of both residential and hazardous commercial waste into the neighborhood. Marine Transfer Stations do not belong in residential neighborhoods. They belong in industrial areas. It’s just common sense.

The photo of the demolition of the existing unused sanitation facility, above, was taken from my yoga class at Asphalt Green, a state of the art fitness facility which is right next to the proposed MTS. It is a facility that caters to young athletes from all over the city (like Lia Neal, who just brought home an Olympic medal from the London Games last summer) as well as members (like me) from the community. Getting rid of that eye-sore is a good thing. Replacing it with an MTS is a bad thing. Why not use the space instead to create a beautiful public space (similar to the 72nd Street pier on the west side)? Just imaging a plaza, overlooking the East River, with an al fresco cafe. Or maybe a couple of public tennis courts – with a bubble could go over them in the winter. A summer stage for concerts, movies under the stars, free yoga classes… the possibilities are endless. The west side has Summer on the Hudson. Why can’t the East side have something similar? Wouldn’t creating a useable public space be a much healthier project? And, I bet it would cost the city and taxpayers far less than the quarter of a billion dollars that the construction of the MTS is going to cost.

What’s your opinion? Garbage dump or park? Is there really any question?

Stop the dump next to Asphalt Green