If you’ve checked out this blog before, you’ll know that I started it when I designed my Life is Balance® line of t-shirts. I went through the process of registering the trademark and then found myself an agent and waited for the licensing deals to walk through the door. At first it seemed like this was the way to go. There was interest in the brand and a manufacturer agreed to take the license and promised us great sales. Then the economy hit a low and retail stores just weren’t looking to add a new line to their already unsold stock. I sat back, a bit depressed, I’ll admit, and did nothing other than wait, hoping that my agent would call me with news of another licensee. So far that hasn’t happened.
Rather than let that keep me down, I have decided to try to get my designs out there on my own. A risk, but one I hope will pay off big. I think that Life is Balance® will speak to people like me – people who work hard and play hard too. We all have our sports and activities that balance out the hard work that we put into our careers and family. These inspirational t-shirt designs pay homage to the yin and yang of work and play. I’m hoping that I’ll find a niche where these designs will fit in. I’m about to produce 5 of my designs (out of 30+ sport/activity/lifestyle designs) to start and will be selling them at some craft shows and flea markets within the next couple of months. With the holidays coming up, these shirts will make a nice gift!
I’ll be producing both men’s and women’s styles, on nice quality, light-weight cotton jersey (3.7 oz for women and 4.3 oz for men). The styles are soft and fitted for a more fashionable look and feel. You can view all my Life is Balance® designs here.
I am anxious to get a feeling for the sports or activity designs that most appeal to you. So, if you feel so inclined to help out a designer, please post your favorites in a comment.