About Sheryl Checkman

Sheryl Checkman is an award-winning designer with more than 25 years' experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Before opening Checkman Design, Sheryl was Vice President & Manager, Design Services, for the public relations agency Burson-Marsteller from 1981-1992. Prior to that she was an Art Director at the The Barton Gillet Company, a marketing communications firm. Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City. Sheryl is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her creative signature to her photographs by creating Digital Fine Art which she currently exhibits in her online gallery. She recently launched a line of inspirational sports-themed T-shirts under the name Life is Balance®. In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.

Snow in October…and a shift in the balance

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My backyard garden on New York's upper East Side

My backyard had no idea of the destruction that was to come.

This was the way my garden looked last summer, and the summer before that. The big wild black cherry tree that sat in my backyard for as long as I’ve lived there reached out its branches to shade my Rhododendron and lent a branch to hold up a lantern or two as well. But last Saturday, the fine balance of tree and yard came to an end when during the freak October snowstorm, the mighty tree fell, right before my eyes. I was sitting at my window talking to a friend, commenting on how I hoped the snow on the tree still laden with leaves, wouldn’t break any branches, when I saw the tree fall over. It seemed to fall in slow motion and barely made a sound. I couldn’t believe it! It totally up-routed itself, taking along my deck and fence and laying to rest across three other building yards. I am thankful that no one was outside when it fell and it did not fall onto any buildings.

Fallen Tree

My fallen tree

However, I am saddened by the loss of this great tree. The tree man who came to assess the damage told me that probably no one planted it, that most likely it just grew on its own. It stood for well over the 30 years that I had come to know it. It was witness to many a garden party and evening gathering.

So what did I learn from this experience? Nothing is permanent. There is a fine balance in life which sometimes tips one way or the other. We can’t always be prepared for the tip, but we can learn to re-set the balance.  My deck will be rebuilt (hopefully insurance will help with that), and it will probably feel a bit more spacious and be sunnier. I may even be able to plant those flowers that never would grow before because they needed more sun.  But still, I will miss that great old tree.

A great old tree – it served me well!

A New Perspective Balances My Day!

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The Lotus Garden, a community on west 97th Street in NYC

A little bit of heaven I discovered on West 97th Street

I’ll admit that this has not been a great week for me. I’ve been anxious about a few things lately, both personal and business-related. It hasn’t felt good. However, yesterday I discovered that sometimes a new perspective can literally change your perspective!

I spent an hour  yesterday morning in the Lotus Garden, a hidden community garden, tucked away above a garage on West 97th Street in Manhattan. Deborah Roth of Spirited Living, introduced me to this hidden gem, where she tends her very own urban garden plot. The lush green space is abundant with a variety of plants, flowers, couple of ponds and even a peach tree! All this on the Upper West Side – who knew?

Deborah is a Life Transition Coach, Certified Relationship Coach, and Interfaith Minister. Deborah and I met in a women’s networking group that we both belong to, Powerful You Women’s Network. Our meeting this morning was to get to know each other better and I definitely left, not only knowing more about Deborah and the unique perspective she brings to her coaching business, but I think I also gained a new friend as well. Deborah has a calm, easy demeanor and is easy to talk to… she’s a good listener. I can see what a great coach she must be.

That hour spent talking with Deborah in her garden made me realize that things are not always as they appear to be.  You can look up to see a garden atop a garage on a city street, or you can keep your eyes down and only see the concrete pavement below. It’s how you choose to look that can change your perception. Our visit in the garden came to an end. Deborah was off to a yoga class and I left to tackle the challenges that waited for me back home. We all find balance in different ways, and I find that those ways change daily. Yesterday it was discovering a beautiful garden and a new friend – and a yoga class later that evening didn’t hurt either!

Deborah Roth

Deborah Roth in the Lotus Garden wearing a Life is Balance® Yoga t-shirt.

Remembering 9/11

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Photomontage of Ground Zero days after the attacks. Military guards, smoldering ruins and the clock stopped
I created this photomontage from photographs that I took at Ground Zero in the days after the WTC attacks of 9/11. “Here is New York : A Democracy of Photographs” an exhibition that was initially set up in a storefront in response to the World Trade Center tragedy. 

10 years have gone by since that terrible day in 2001. I remember that morning all too well. The sky was blue and the sun was shining.  I was getting ready to vote in the primary and go to work. My friend David phoned and told me to turn on the news. Together we watched what looked like a small plane crash into one of the towers. The magnitude of what had just happened before our eyes had yet to make sense to me. Still believing this to be an accident, I went to vote. The polls had yet to close. I then got on the subway (even they were still running) and traveled to my office on 26th and Broadway. Crossing 5th Avenue I looked south and saw the black smoke rising from the street in the distance. I saw people in tears hugging each other. The towers had fallen. Stunned I went up to my office. The phone rang – it was my friend Sue telling me to get out of there. My office was near the Empire State Building. Who knew what could happen next. I left my office and started the long walk back uptown along with everyone else trying to get as far from downtown as possible. It was a surreal exodus. A distraught man stopped me and asked if he could borrow my phone to call his wife. He had been down near the World Trade Center when it happened and wanted her to know that he was ok. I gave him the phone but he couldn’t get through. Everyone else with a cell phone was attempting to to the same thing.

I walked until my feet were covered in blisters. My high heeled sandals were not exactly made for walking long distances in. Later, when I finally went back to work, I brought a pair of sneakers to leave in my office, just in case. When I finally got home I went to my local salon for a pedicure – just so I didn’t have to be alone. I remember being glued to the TV for days watching those horrible scenes played over and over again. I remember walking in Central Park a few days later with a friend  trying to make sense of it all, while the scent of ash, carried all the way uptown, marred another beautiful day. I volunteered at the Salvation Army, trying to feel useful.

And now it is 10 years later. Life has gone on. But I will never forget that senseless day when terror shook our city to it’s very core and thousands of innocent people and those brave first responders lost their lives. It is for them that I remember and pay them tribute.