About Sheryl Checkman

Sheryl Checkman is an award-winning designer with more than 25 years' experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Before opening Checkman Design, Sheryl was Vice President & Manager, Design Services, for the public relations agency Burson-Marsteller from 1981-1992. Prior to that she was an Art Director at the The Barton Gillet Company, a marketing communications firm. Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City. Sheryl is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her creative signature to her photographs by creating Digital Fine Art which she currently exhibits in her online gallery. She recently launched a line of inspirational sports-themed T-shirts under the name Life is Balance®. In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.

Ready…Set…Action! Behind the Scenes for my Sony Action Cam Video Shoot

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Last week I received an email selecting me to represent NYC in a very cool project called the Moving 212 sponsored by Sony and Flavorpill. My assignment: pick up a SONY ACTION CAM from the NYC Sony Store, along with a bundle of mounting accessories (which I get to keep!) and shoot some video from the unique perspective that only I can see while doing something…er…active! The Sony Action Cam gives you the ability to capture action from a variety of views not possible with a regular camera.

I arrived at the Madison Avenue store on Tuesday morning and was introduced to Tim, one of the store Sony Experts who was going to train me on using the Action Cam and all of its’ accessories. No sooner did I sit down when Tim brought over a shopping bag packed full of some pretty cool swag!

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Tim spent about an hour showing me how the Action Cam worked. He even showed me this cool app called Sony PlayMemoires that I downloaded from the App Store which allows me to view what the camera sees and change the settings right from an iPhone or Android device as long as you are in a wi-fi area. We couldn’t get the app to work on my iPhone in the store but I was able to figure it out when I got home. So I am able to use my iPhone, my iPad and my Google Nexus 7 Tablet…cool!

When I left the store I headed home to plan my upcoming shoots! I have to deliver 2, 5-minute video clips using the Sony Action Cam. Since I won’t be skiing during the time frame that I have, I decided to try out my camera in the swimming pool. Later that afternoon, I got a call from Brian at the agency with some suggestions as to how I could best film myself in the pool.

Armed with my new camera, waterproof case, google mount and headband mount, I headed off that evening to the Olympic pool at my gym, Asphalt Green to see what cool footage I could get. I first attached the camera to my goggle strap and started to swim laps. I swam for about 40 minutes, all the while changing around the camera position as best I could as well as trying out a few different strokes. I wouldn’t know how it all looked till I got home and could view the footage on my computer so I was shooting blind, so to speak.

When I got home and took a look at the footage, I realized a few things. First, I need to make sure that the camera is right side up where I place it (the first bunch of laps I swam were upside down!) Thankfully, QuickTime allowed me to correct that on the computer! I also realized that placing the camera on my google strap was not the best idea since each I turned my head to breathe, the camera turned with me! A whole lot of footage like that will be sure to give someone a headache watching it! A better position I think would be on my back so the camera can capture more of me swimming. With all of the stuff that Sony gave me, the one thing missing was a belt ;to strap around my waist. But not to be deterred by that detail, I rigged up something that will hopefully work. I had a neoprene waist belt that I had bought to hold my waterproof case for my old iPod that I no longer use. I used one of the adhesive mounts that came with the camera to the plastic on the belt and tonight I am going to see how it works!

Stay tuned for my next post which will take you with me on swim #2! Till then, as my Life is Balance swim t-shirt says, “Don’t Forget to Breathe!”

Finding Nemo…My quest for a day of skiing after the big storm

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As a skier, hearing that a huge snowstorm is coming is usually a really good thing — unless of course it is scheduled to arrive right when you would be traveling to get to the slopes. This is precisely what happened this past weekend. I had been looking forward to a weekend of skiing at Mount Snow, Vermont for weeks. My plans were set. I was to drive up on Friday with some friends of mine. Then Nemo hit. On Friday morning it was still only raining in New York City so we attempted to try to make it up. We only got as far as Yonkers when the rain changed over to snow and the roads started to get bad. Not wanting to take a chance of getting stuck for hours or worse, my friends decided to turn around and go home. Maybe we would try again on Saturday. Disappointed as I was, it was the safe and responsible decision to make.

The next morning, my friends, having just gotten back from a week of skiing in Montana, decided to bag the entire weekend and stay in the city. Resigned to the fact that this wasn’t to be I headed off to a yoga class. But, after yoga, another friend called to say they were going to make the drive and did I want in? Drive 4 hours to Vermont for one day of skiing? You bettcha! We bypassed the still snow-covered Connecticut roads and opted to drive up via the NYS Thruway and had clear sailing all the way – a good omen for the next day to come!

We awoke on Sunday to beautiful blue sunny skies, lots of snow and comfortable temperatures — a perfect day to ski! My friend’s condo is right on the mountain so with a short walk across the road, I put on my skis and headed to the lift! It was one of those days that every skier hopes for – sunny, warm, not overly crowed – just great company and quad burning turns. After skiing till I just couldn’t make one more turn, we skied back to the condo and packed up to leave. A short trip, but oh so sweet!

Welcome 2013: Here’s hoping for a balanced new year!

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best friends ring in the New YearI spent this New Year’s (as I have for the past couple of years) with my two best friends from childhood. I met Nettie and Emily on the first day of Junior High School 143 in the Bronx and we have been friends ever since. There is something very comforting about welcoming in a new year, with all it’s fresh yet unknown possibilities, while still being able to hold onto something that has always been a constant throughout the years. I know that wherever 2013 will take me, these women will always be there to support me through the ups and downs just as I will be there for them.

Happy New Year!