About Sheryl Checkman

Sheryl Checkman is an award-winning designer with more than 25 years' experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Before opening Checkman Design, Sheryl was Vice President & Manager, Design Services, for the public relations agency Burson-Marsteller from 1981-1992. Prior to that she was an Art Director at the The Barton Gillet Company, a marketing communications firm. Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City. Sheryl is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her creative signature to her photographs by creating Digital Fine Art which she currently exhibits in her online gallery. She recently launched a line of inspirational sports-themed T-shirts under the name Life is Balance®. In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.

In Memory of Christine

Posted on January 21, 2010 by Sheryl Checkman

Taken Too Young.

I lost a friend this week. She had Lupus but in the end, it was a blood disease (unrelated to her Lupus) that took her life. She was 47.

Christine Stoddart was (I can’t get used to using past tense) one of the strongest, most generous, caring people that I know. She lived her life large. She was fearless. I think she had no regrets. She always said that she knew she would die young and wanted to get the most out of every day. And she did. She was a great skier and an incredible golfer. She was always the first person to buy a round of drinks. She had an incredible smile and the most beautiful blue eyes. Her favorite color was blue. She loved her family. She loved her friends.

In June of 2008 she married her husband Glen who she met on a ski trip to Jackson Hole. I was lucky enough to attend and photograph their wedding in Yellowstone Park. She moved to Vail, CO where Glen lived to start their life together.

When I last spoke to Christine, about 3 or 4 weeks ago, she sounded happy. She and Glen had moved into a new home, she had a job that she liked and lived in a place that she loved. The only things missing were the friends and family she left behind in New York. But living in a ski town, she knew that the distance wouldn’t prevent her from seeing her friends. She had opened her home to her friends in the past and was already planning how we’d all come out to visit to ski with her in March.

She was a good friend who brought light and humor into the lives of those she touched. I will miss her dearly. The world will be a bit dimmer without her.

Keeping her Memory Alive

Christine was an incredible athlete stemming back to high school, where she was awarded the Gold Key Award in her senior year. This prestigious NYSPHASS Award is presented to athletes who have at the end of their high school careers, participated in intramurals, varsity and junior varsity sports and demonstrate leadership skills.

Her family has established an organization, the Friends of Christine Stoddart, to keep her memory alive. The organization will raise money to establish a scholarship fund, and help refurbish the girls’ team locker room at her former high school, Earl L. Vandermeulen High School in Port Jefferson, NY. Donations can be sent to:

Friends of Christine Stoddart
c/o Susan R. Mickel, Chase Bank, 120 Main Street, Port Jefferson, NY 11777

If it’s in a photograph, is it really there?

Posted on January 10, 2010 by Sheryl Checkman

Red Tree super-imposed over the Central Park West cityscape

Did you ever wish you could make up your own landscape? Painters do it all the time. They might take some mountains from one place and a lake from somewhere else and paint them together to create their own Shangri-La. I used to paint — back when computers were practically non-existent and I was a budding artist at the High School of Music & Art in NYC in the early 70’s. I painted landscapes in oil on canvas. I was ok, but not destined for greatness as a fine artist so I traded in my paint brushes for a career in graphic design. It’s a way to earn a living, while still being creative, but sometimes I still get the itch to create just for myself.

Now with a digital camera and Adobe PhotoShop CS4, I can once again use my imagination to create new landscapes (and seascapes for that matter) right on my computer. I can add my own touch to nature!

How do I do this? I use the layers palette in PhotoShop CS4 to combine the two photographs that were used to make up the finished image above. Each photo gets its own layer. The photo with the red tree is on the base layer and the buildings on Central Park West are on a layer above. I then add a layer mask to “reveal all” to the buildings layer. Now, making sure that I have the layer mask selected on the layers palette, I use the paintbrush to brush away the parts of the buildings photo that I don’t want. I adjust the opacity of that layer to give the photo a more distant look and making the red tree layer pop more. By using layer masks instead of the eraser tool to get rid of unwanted parts of an image, my original images are untouched so that if I need to go back and add parts back in I can. When I get the composition the way I want it, and after I have saved the PSD file, I then flatten the final image and save as a tiff, a png or jpg file and I am done.

The above image is available for purchase at my Dive Art & More gallery

Below are the two original images that I used:

Red Tree in Central Park- original photograph

Photograph of a red-leafed tree in autumn

Central Park West with the Central Park Lake in the foreground

Diamonds Are A Girl’s Best Friend!

Posted on December 29, 2009 by Sheryl Checkman

Last weekend I hit the slopes for the first time since last season. My friends and I went on our annual ski clinic weekend with Maximum Ski Tours to Gore Mountain in the Adirondak Mountains of upstate New York. It felt great to put on my skis and point them down the hill once again. The clinic, which divided skiers by ability, focused on completing round, carving turns and was a great way to jump start summer legs back into ski legs. While NYC and points south received lots of fresh snow, we alas received zilch! Nadda! Nuttin! However, the snowmaking provided by Gore did make for surprisingly good conditions despite the fact that mother nature dissed us in the mountains.

It’s always great getting back on the slopes but I can’t say that the experience was pain-free. As soon as I struggled into my “custom-fit” boots I knew something was wrong. They were so tight I could barely feel my feet (and not in a good way!). I managed to ski all weekend despite the severe pain of my boots pressing on a nerve below my ankle. When I got home I proceeded to mark my feet with a marker showing exactly where my boots hurt and then went straight to Surefoot where I had purchased them. Surefoot makes custom boots with liners molded to your foot and they guarantee the fit as long as you have the boots. Adrian, the boot technician that worked with me was terrific. He looked at my marked up foot and saw where the problem was immediately. Not exactly sure how to fix the problem, and rather than submit me to trial and error (and possibly more pain), he made me new custom liners right then and there! I have no doubt that my next venture onto the snow will be virtually pain-free! Thank you Surefoot for superb customer service!

Now I can’t wait to get back out on the slopes and hit those diamonds! Maybe I’ll wear one of these shirts, because when the shoe (or boot) fits, diamonds ARE a girl’s best friend!