About Sheryl Checkman

Sheryl Checkman is an award-winning designer with more than 25 years' experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Before opening Checkman Design, Sheryl was Vice President & Manager, Design Services, for the public relations agency Burson-Marsteller from 1981-1992. Prior to that she was an Art Director at the The Barton Gillet Company, a marketing communications firm. Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City. Sheryl is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her creative signature to her photographs by creating Digital Fine Art which she currently exhibits in her online gallery. She recently launched a line of inspirational sports-themed T-shirts under the name Life is Balance®. In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.

Life is Balance

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Life is Balance Sport-themed DesignsIn Chinese philosophy, yin & yang (heaven & earth) represent two  opposing yet complementary forces, or energies that are said to be found in nature. One cannot exist without the other. They create balance.
I designed Life is Balance™ to pay homage to the yin & yang by celebrating the balance we add to our lives through sports and activities that bring us pleasure.

Social Networking

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I know it’s been awhile since my last post. I’ve really got to make a point of sitting down to write some every day! I’ve been busy expanding my social networking universe. There are so many like-minded people to meet out there! Scuba Divers and tropic lovers will love these two new sites that I have joined: Tropics Nation is a social network for everyone who loves the tropics! Parrot Heads (Jimmy Buffett fans for those who don’t know) abound at this site. You should come and check it out, and while your there, tell them I sent you and add me (DiveArtist) as a friend!

Another site for scuba divers is DiveBuddy.com. You can view my profile here:DiveArtist at DiveBuddy.com. Join the fun , add me as a friend and tell them I sent you!

These are both great ways to meet new friends and dive buddies.

Do Your Best

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Luck dictates success in America. When a test is about to be taken in school, the student is told “good luck”, as if some mystical outside factor will determine the outcome. The appropriate response is typically, “Thanks. I’ll need it.” In the Japanese culture, the student holds the responsibility for success. “Do your best,” are the words of encouragement. The response is, “I must do my best.”

The Japanese word Osu is made up of two kanji, “o” meaning to “push” which symbolizes one hundred percent effort and “su” means to “endure”. Combined, “osu” is a pledge to do one’s best and endure. This symbol, which represents the discipline and self-respect of martial arts is also said to signify patience, respect and appreciation.
In order to develop a strong body and strong spirit it is necessary to undergo rigorous training. You must push yourself to what you believe to be your limit, when you want to stop and give up. When you reach this point you must fight yourself and your weakness and you must win. To do this you must learn to persevere, but above all you must learn to be patient. Just as students of martial arts take the personal responsibility and push themselves to do their very best in order to win, we all can “push and endure” through any of life’s challenges in order to gain personal success.

This osu kanji design is available on t-shirts for children and t-shirts for adults and teens. Also see it on other great gift ideas such as mugs, greeting cards, tile coasters, pillows, greeting cards, journals and more.