Author Archives: Sheryl Checkman

About Sheryl Checkman

Sheryl Checkman is an award-winning designer with more than 25 years' experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Before opening Checkman Design, Sheryl was Vice President & Manager, Design Services, for the public relations agency Burson-Marsteller from 1981-1992. Prior to that she was an Art Director at the The Barton Gillet Company, a marketing communications firm. Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City. Sheryl is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her creative signature to her photographs by creating Digital Fine Art which she currently exhibits in her online gallery. She recently launched a line of inspirational sports-themed T-shirts under the name Life is Balance®. In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.

Your Life on a Cake

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Photo Montage Cake

Photo Montage Cake

Here’s a great idea to make a special occasion even more special: A photo montage on a cake! I created this photomontage which was then printed with editable ink on edible photo paper by my good friend Edie of Cakes ‘N Shapes Ltd. in New York City. 

I started creating these photomontages as gifts for my friends and family. When a good friend of mine went to China to adopt her first daughter, I designed a photomontage to commemorate the journey. These have made wonderful gifts for various milestones such as 40th and 50th birthdays, weddings, Bar Mitzvah’s and holiday gifts.

What started out as something I just did for fun or for friends has since grown into more of a business. Not only do these montages work great on cakes but they can also be printed on fine art paper, suitable for framing, mounted to be used as sign-in boards for celebrations, be printed on t-shirts and more. The possibilities are endless!

Click here to see mor examples of my photomontages.

Life is Balance at Surtex

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Life is Balance displayed at Surtex licensing show

Life is Balance displayed at Surtex licensing show

Surtex, the trade show for licensing art & design opened today at the Jacob Javitz Center in New York City. My agent from Looking Good Licensing is there representing my line, Life is Balance.™ I visited the booth and was excited to see my designs up on one wall of their booth. We already have a licensee, The Mountain, exclusively producing these designs on t-shirts, we are hoping the next few days at Surtex bring interest in further licensing the line. Fingers crossed! The possibilities are endless for this sport and activity related design series. If you’re in the neighborhood come stop by booth #512!

The Origin of Life is Balance

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In Chinese philosophy, yin & yang (heaven & earth) represent two  opposing yet complementary forces, or energies that are said to be found in nature. One cannot exist without the other. They create balance.

I designed Life is Balance™ to pay homage to the yin & yang by celebrating the balance we add to our lives through sports and activities that bring us pleasure.

Each yin yang symbol in this line has been altered to make it specific to a particular sport. Each sport has a color coded pallette.  Along with the “Life is Balance” tagline, each sport symbol contains a phrase, the meaning of which can be taken both as a reference to the sport itself, as well as in the broader realm of life.